Beauty the BitchMy wife Sudha used to name every animal she rescued, adopted, or fed.Jan 5, 2024Jan 5, 2024
Abuse of Design to Drive Engagement for Short-term Business Benefits over Long-term Business GoalsI recently came across a weirdly designed advertisement (color palette all over the spectrum and full of dark UX) for a company that I…Apr 16, 2023Apr 16, 2023
About design debtVery common terminology in tech is ‘tech-debt’ and over the years Engineering teams have established the term with product teams.Sep 4, 2022Sep 4, 2022
Product Design StackThe UX v UI ketchup bottle meme is one of the classic memes that tries to differentiate between the perennial debates in design.Apr 3, 2022Apr 3, 2022
Published inf1studioz InsightsDesigning Loyalty Programs for the Emotional EconomyTwo of the undeniable truths about marketing are:Jun 29, 2021Jun 29, 2021
Unexpressed grief …I woke up today seeing myself next to my little family, my wife and my daughter, found myself fully covered in the bedsheet and leaving…Jun 12, 2021Jun 12, 2021
Personas of Empathisers & the case of Hindu mythological character “Karna”Empathy seems to be very often used word in design these days. So often that it’s been questioned and even discarded by some big names in…May 12, 2021May 12, 2021
Published inf1studioz InsightsCyberTruck : A Retrofuturist’s fantasyA few days back the internet was broken by Elon musk once again by the launch of his Cybertruck. Unlike the Falcon X or Roadster in Space…Nov 26, 2019Nov 26, 2019
