pinastroBeauty the BitchMy wife Sudha used to name every animal she rescued, adopted, or fed.3 min read·Jan 5, 2024----
pinastroAbuse of Design to Drive Engagement for Short-term Business Benefits over Long-term Business GoalsI recently came across a weirdly designed advertisement (color palette all over the spectrum and full of dark UX) for a company that I…3 min read·Apr 16, 2023----
pinastroAbout design debtVery common terminology in tech is ‘tech-debt’ and over the years Engineering teams have established the term with product teams.4 min read·Sep 4, 2022----
pinastroProduct Design StackThe UX v UI ketchup bottle meme is one of the classic memes that tries to differentiate between the perennial debates in design.5 min read·Apr 3, 2022----
pinastroinf1studioz InsightsDesigning Loyalty Programs for the Emotional EconomyTwo of the undeniable truths about marketing are:3 min read·Jun 29, 2021----
pinastroUnexpressed grief …I woke up today seeing myself next to my little family, my wife and my daughter, found myself fully covered in the bedsheet and leaving…3 min read·Jun 12, 2021----
pinastroPersonas of Empathisers & the case of Hindu mythological character “Karna”Empathy seems to be very often used word in design these days. So often that it’s been questioned and even discarded by some big names in…4 min read·May 12, 2021----
pinastroinf1studioz InsightsCyberTruck : A Retrofuturist’s fantasyA few days back the internet was broken by Elon musk once again by the launch of his Cybertruck. Unlike the Falcon X or Roadster in Space…3 min read·Nov 26, 2019----
pinastroinf1studioz InsightsFitness App — UX improvement case studyFollowing is summary of the project with a Singapore based startup in the fitness domain4 min read·Jun 11, 2019----